A Vancouver exterior cleaning operator with no organic traffic, an outdated site, and zero local search visibility. We rebuilt the website, structured the architecture around bottom-of-funnel local intent, and built a compounding acquisition channel.
Washtech runs window cleaning, gutter cleaning, soft washing and seasonal install crews across the Lower Mainland. Operationally strong. Online, almost nothing. The site looked dated, the architecture wasn't built for local search, and core service pages weren't ranking for the bottom-of-funnel terms that drive booked jobs.
Strategy, optimization and execution running in parallel — rebuild the foundation, then layer authority on top.
Modern, search-friendly, conversion-focused. Built around bottom-of-funnel service intent and local search architecture from the ground up.
Core service pages as hubs, location and use-case pages as spokes. Internal linking that builds topical authority instead of fragmenting it.
NAP consistency cleanup, directory citations, niche-relevant backlinks. The signals Google relies on to rank a service business.
Zapier workflows tied to the CRM to handle lead intake, follow-ups and internal routing — so growing traffic didn't break operations.
The work behind the lift.
Replaced the existing site with a modern, search-friendly platform. Information architecture was designed before any visual work — every page mapped to a specific search intent before a single line of layout was decided.
Core service pages (window cleaning, gutter cleaning, soft washing) became hubs. Location pages and specific use-case pages (solar panel cleaning, post-construction cleanup) became spokes feeding authority back to the hubs through deliberate internal linking.
Targeted commercial-intent terms with local modifiers — the searches a homeowner runs the day they need cleaning done. No top-of-funnel bait, no informational fluff competing with the bookable pages.
NAP standardized across Google Business Profile, Apple Maps, Yelp and industry directories. Citation coverage built out where competitors had gaps. High-quality backlinks acquired from local and industry-relevant sources.
Zapier automations connected the contact form to the CRM, triggered follow-ups, and routed leads to the right crew based on service type and location. Growth in traffic didn't translate into operational chaos.
| Metric | Before (August) | After (December) | Change |
|---|---|---|---|
| Organic traffic | Minimal, inconsistent | Consistent month-over-month growth | Compounding |
| Search impressions (90d) | Low baseline | 18.2K | +96% |
| Organic clicks (90d) | Near zero | 189 | +87% |
| Keyword visibility | Limited rankings | Multiple top-3 rankings | Active |
| Search momentum | No clear trend | Strong upward growth | Compounding |
| Revenue impact | Reliant on referrals & paid | 5x growth, organic-led | +5x |