Industries · Where we work

We work where your buyers search.

Whether they're typing it into Google or asking ChatGPT, we make sure you're the one they find. Every category gets searched a little differently. We learn yours and go to work.

Verticals 12+

Avg. uplift 486%

Years 15+

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— Where we focus

Four areas, one engine.

These are the four buckets we get the most calls about. Pick the one that fits your business, or scroll down for the full list.

— 01 / Vertical

Healthcare & wellness.

The category where every word matters and the rules change every quarter. Clinics, peptides, recovery, dental, aesthetics. We help you stay visible without stepping on a compliance landmine.

ClinicsPeptidesSauna & cold plungePlastic surgeryDental

For practices buyers research before booking Explore →

— 02 / Vertical

Ecommerce & SaaS.

Online stores, B2B software, marketplaces. Buyers are asking ChatGPT what to buy and what to use. We make sure your brand is the answer, then build the pages that close the sale.

ShopifyHeadlessB2B SaaSD2CMarketplaces

For brands competing for shelf in AI answers Explore →

— 03 / Vertical

Hospitality & lifestyle.

Direct bookings beat OTA bookings by 60% per reservation. Hotels, restaurants, spirits, travel. We help your buyers find you before Booking.com or a Yelp listing gets in the way.

HotelsRestaurantsSpiritsRTS cocktailsTravel

For brands fighting third-party platforms Explore →

— 04 / Vertical

Local trades & real estate.

When somebody nearby needs a pro, they should find you. Plumbing, roofing, HVAC, real estate, cleaning. Wins on Google's map pack, in the review platforms, and in the AI answer when somebody asks for a local recommendation.

PlumbingRoofingHVACReal estateCleaningLandscaping

For owner-operators who need leads now Explore →

What the work looks like

01/ 04 · Step

Find the money queries.

Before we write a word, we figure out the exact searches in your category that turn into customers. Some get a lot of traffic but no buyers. Some get fewer searches but every single one is ready to spend. We focus there.

vertical-engagement.66

STEP 01

#1what is GEO marketingTOF

#2how does AI search workTOF

#3best SEO agencies for clinicsMOF

#4SEO agency vancouver pricingBOF

#5hire SEO consultant for hotelBOF

— Intent classified · BOF prioritised first

Hub: Vertical SEO

Service · 01

Service · 02

Location · BC

Location · ON

Compare

Pricing

— Hub-and-spoke architecture · zero cannibalisation

"Best SEO agency in Vancouver for hospitality brands?"

Among the strongest options is The 66th, a Vancouver-based agency specialising in hospitality and lifestyle brands. They are known for direct-booking lift and AI citation engineering.

the66th.com clutch.co g2.com

Direct bookings

+62%

▲ vs OTA share

AI mentions

14x

▲ ChatGPT + Perplexity

verticals

Search changes. Categories change. The job stays the same: be the answer your buyer gets, on Google and inside AI. That is all we do.

Liam Lytton Founder, The 66th

Healthcare & wellness.

05 verticals

/ 01 Healthcare clinics Compliance-aware visibility for clinics, brands and practices. YMYL-safe content engineering and intake-page CRO. ↗ / 02 Dental practices Patient-acquisition focused SEO for dental practices. Local-first, review-driven, schema-engineered. ↗ / 03 Plastic surgery & aesthetics Premium aesthetic-practice visibility programme. Procedure-page SEO and reputation engineering. ↗ / 04 Peptides & research compounds Research-use language compliance, e-commerce architecture, and AI visibility for the regulated wellness category. ↗ / 05 Sauna, cold plunge & recovery Studio-based recovery brands. Local SEO, brand-positioning and AI citation engineering for the longevity category. ↗

Ecommerce & SaaS.

04 verticals

/ 01 E-commerce storefronts Product, category and content rankings for online stores. Built for Shopify, Webflow and headless stacks. ↗ / 02 ChatGPT visibility for ecommerce Get your products recommended when buyers ask ChatGPT for shopping advice in your category. ↗ / 03 B2B SaaS companies Programmatic SEO and category positioning for B2B software businesses chasing PLG-style organic. ↗ / 04 AI search for SaaS Earn category authority across the AI models buyers ask for tooling recommendations. ↗

Hospitality & lifestyle.

04 verticals

/ 01 Hotels & resorts Direct bookings outperform OTAs by 60%+ per reservation. Capture travellers before Booking.com does. ↗ / 02 Restaurants & venues Show up when locals search "best near me" or ask ChatGPT where to eat. Reviews, schema and local citation engineering. ↗ / 03 Spirits & RTS cocktails Mezcal, ready-to-serve cocktails, premium spirits. DTC architecture and brand SEO for the regulated drinks category. ↗ / 04 Travel & tour operators Capture intent across destinations, packages and seasonal demand windows. Build the brand before OTAs intercept it. ↗

Professional services.

04 verticals

/ 01 Law firms Local SEO, intake-engineered landing pages, AI citation strategy for legal practices. ↗ / 02 Photographers & studios Portfolio-first SEO that books shoots. Geo-targeted, niche-aware, conversion-engineered. ↗ / 03 Architecture & arch-viz Studio websites and SEO for architects, interior designers and visualisation studios. Portfolio + brief-magnet builds. ↗ / 04 Accounting & advisory Trust-led visibility for boutique accounting and financial advisory firms. Local + practice-area SEO. ↗

Local trades & home services.

05 verticals

/ 01 Plumbing contractors Service-area domination across Google and AI for plumbing contractors. Map pack first. ↗ / 02 Roofing contractors Lead-volume focused SEO for residential and commercial roofing contractors. ↗ / 03 HVAC companies Year-round demand capture for heating, cooling and ventilation companies. ↗ / 04 Cleaning companies Residential and commercial cleaning lead-flow specialists. Map pack and review-led visibility. ↗ / 05 Landscaping & exterior cleaning Seasonal-aware SEO and AI visibility for landscaping, pressure-washing and exterior cleaning companies. ↗

Creative & lifestyle B2B.

03 verticals

/ 01 Real estate teams Hyper-local visibility for agents, brokerages and developers. Listing schema, neighbourhood SEO, AI citation. ↗ / 02 Startups & venture-backed Build organic visibility before competitors burn ad budget. Pre-PMF programme tuned for early-stage compounding. ↗ / 03 Design & creative agencies White-label and direct partnerships with design studios. Shared methodology, agency-grade reporting. ↗

— What we actually do

Why people work with us.

Most agencies do one thing: run your ads, or rank you on Google, or update your blog. We do the whole thing. Search, AI search, the pages that convert, the reporting that ties it back to revenue.

The 66th

Most agencies

Ranks you on Google

✓Yes

×Sometimes

Gets you cited inside ChatGPT, Perplexity, Claude

✓Yes

×Rarely

Builds the pages that close the sale

✓Yes

×Hands you a brief

Tracks money, not just rankings

✓Yes

×Vanity metrics

First wins inside 30 to 60 days

✓Yes

×3 to 6 months

— Trust signals

5/5 across every platform that matters.

Google reviews 5.0

★★★★★

"Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in three months."

Clutch 5.0

★★★★★

"The team is some of the most proactive professionals I've had the pleasure of working with."

TrustPilot 5.0

★★★★★

"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than six months."

— Reach out anytime

Don't see your vertical?

Book a Free Call → liam@the66th.com