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● TAKING CLIENTS
EST. 2023
SEO · GEO · BUNDLED
Claude
Bundled with SEO · Be the source Claude trusts

Claude AI
Optimization
Services.

Claude is the research assistant professionals reach for when the decision matters. We build the SEO foundation and the definitional clarity that earns the citation.

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Aetherhaus Eight Station ESA Cocktails Jungle Room Legacy Enclosures Maison Rouge Maple Terroir Retro Modern Aetherhaus Eight Station ESA Cocktails Jungle Room Legacy Enclosures Maison Rouge Maple Terroir Retro Modern
The reframe

Claude is the assistant your buyers ask before they ask you.

Claude reads the web through its search tool. The pages it cites have strong SEO authority and clear, definitional writing. We build both.

01

Claude reads sources before it answers.

Claude.ai web search pulls live pages into the answer. The brands it cites are the ones it can verify and quote.

02

Definitional clarity beats keyword stuffing.

Claude rewards pages that say what they are without ambiguity. Vague positioning gets skipped.

03

Professionals use Claude for the high-stakes decisions.

Engineers, lawyers, founders, and writers reach for Claude when the question matters. If your buyers are professionals, the conversation is already happening.

What it looks like

Your brand inside the research, before the recommendation.

When a buyer asks Claude to shortlist, it reads the web and answers in its own words. The shortlist is built before any sales call.

Three horizons

What we build, on what timeline.

One engagement, three outcomes that land on different schedules. We build all three at once because each one feeds the next.

SHORT-TERM / WEEKS

Make your strongest pages cite-clean.

We rewrite the pages already ranking so Claude can quote them cleanly. Definitional openings, clear category statements, structured comparison FAQs.

Definition pass Quotable headings Comparison FAQs
DEFINITION OPENCLEAN
CATEGORY STATEMENTCLEAN
FAQ EVAL PROMPTSCLEAN
LONG-TERM / COMPOUNDING

Build the long-form authority Claude weights.

Claude favors depth. We build the educational, comparison, and decision-stage content stack that gives Claude something substantive to read at every step.

Long-form guides Comparison sets Decision pages
EDUCATION GUIDES12 LIVE
COMPARISONS7 LIVE
DECISION PAGES9 LIVE
NEW CHANNEL / ASSET

An inbound stream tracked from claude.ai referrers up.

Once you are in the citation pool you stay until something displaces you. We track appearances, sentiment, and share of voice monthly.

Citation tracking Share of voice Referrer audit
CLAUDE CITATIONS · 30D+18
52
Share of voice37%
Sentimentpositive
Prompts covered48
Real client wins

Citations earned, not bought.

Two clients whose Claude citations came from the SEO foundation we built. Neither paid for Claude optimization as a line item.

Hedra · AI technology, SF Ongoing
New AI citations
108Across AI
search engines
Across the AI search engines we monitor. Claude included. From a full-funnel content engine, no model-specific tuning.
CadenceEighteen pages published monthly
Top pageFace swap AI, thirty thousand clicks in month one
SurfaceTracked across ChatGPT, Claude, Perplexity, others

108 new AI citations across engines from one full-funnel content stack.

Hedra publishes top, middle, and bottom of funnel pages at scale. Claude pulls from the same stack that drove thirty thousand clicks to one face swap AI page in its first month.

Read case study
AetherHaus · Wellness, Vancouver Cited within weeks of ranking
Google ranking
#1Cold plunge
Vancouver
Position one in three months. AI citations followed weeks later on local research prompts, Claude pulling from the same source set.
RankPosition one in three months
CitedWithin weeks of ranking
SurfaceClaude and Google AI on local prompts

Local AI citations within weeks of ranking number one on Google.

AetherHaus hit position one for cold plunge Vancouver in three months. Claude started naming them on local prompts within weeks.

Read case study
Reviews

Trusted by the operators we work with.

Google-verified reviews from the businesses we have helped.

★★★★★
"Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in three months."
Andrew Crookshank
Andrew Crookshank
Co-founder of Bilo Media Ad Agency
★★★★★
"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."
Anastasiia Romaniv
Anastasiia Romaniv
Founder of Eightstation.com
★★★★★
"Liam and his team did my SEO and generative engine optimization. They were incredible. You will not be disappointed."
Clare Howard
Clare Howard
Founder of Maison Rouge
★★★★★
"Working with this team has been a game-changer for us as a business. What really impressed us is how they've supported 044BUREAU in every aspect."
044 Bureau
044 Bureau
Founders of 044bureau.com
★★★★★
"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations."
Victor Klinkera
Victor Klinkera
CEO and Founder of RCM
★★★★★
"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than six months. I strongly recommend The 66th!"
Shawn Lytton
Shawn Lytton
President of Maple Terroir
FAQ

Common questions about Claude AI optimization.

What is Claude AI optimization? +
Claude AI optimization is the work of making your brand cite-worthy to Anthropic's Claude when it does live web research for users. Claude is not an ad-supported search engine. It is a research assistant that fetches and reads sources before answering. Your job, and ours, is to be the source it trusts when the question is in your category.
Does Claude actually browse the web? +
Yes. Claude.ai web search is live for paid plans, and the Claude API supports tool use that includes web retrieval. Many of the highest-stakes Claude prompts, from professionals comparing vendors to writers checking facts, run through that search loop. The pages Claude pulls into the answer are the pages with strong SEO authority and clear, citation-ready writing.
What actually gets a brand cited by Claude? +
Two behaviors show up in our client data consistently. The client publishes useful content across the full buyer journey, top of funnel education, middle of funnel comparison, and bottom of funnel service pages. The client actively builds review velocity on the category platforms their buyers trust. Claude weighs definitional clarity and source authority heavily. Pages that earn citations have both.
How is Claude optimization different from ChatGPT or Google AI? +
ChatGPT pulls from the Bing index and rewards browse-mode readability. Google AI Overviews pull from the Google index plus the Knowledge Graph. Claude pulls through its own web search tool and weights long-form authority and definitional clarity. The SEO foundation is shared. What Claude rewards on top is depth and unambiguous source authority.
Is Claude actually used by my buyers? +
Depends on your category. Claude is the assistant of choice for many professionals in engineering, law, finance, healthcare, and writing-heavy work. If your buyers are professionals or operators evaluating providers, they are using Claude. We help you decide where to prioritize based on your specific audience.
How long until we see results? +
Brands already ranking on the queries Claude researches start to see citation appearances within weeks of the right content and review work. Brands starting from zero domain authority need the foundational SEO to compound first. Hedra logged 108 new AI citations across engines, including Claude, from a full-funnel content engine with no Claude-specific optimization.
Do you sell Claude optimization as a separate product? +
No. Claude citation is what disciplined SEO produces when the page is also definitionally clear. We include this work inside every SEO retainer. Charging separately for an outcome good SEO produces would be dishonest.
How do you measure Claude citation success? +
We track citation appearances across Claude prompts that matter in your category every month. We monitor share of voice against your competitor set and the sentiment of the citation. Cited brands typically see referral traffic from claude.ai on the queries they appear in. We report all of this alongside your organic ranking and traffic in plain English.
When you are ready to be the source the assistant trusts.

Get cited inside the research.

Book a Free Audit → liam@the66th.com